It is one of the first things that car buyers notice when shopping for a car, and because of that car manufacturers spend millions of dollars on research and development making sure they get it just right.

And you might think that it is a safety or convenience feature, or perhaps a particular design that makes the vehicle particularly appealing.

Surprisingly it is the thunk the doors make when they close. Apparently each manufacturer has a distinct sound that they have developed specifically for their brand. 

But the thunk has nothing to do with the quality of the car or the safety of the door. It is a manufactured sound, designed to appeal to consumers.

Alan Moyer is a virtual validation architect for Cadillac, seriously it is an actual job, and Moyers said that the door thunk falls into 1 of 3 categories.

The first is a poor experience, it attracts attention but in a negative way. The second goes unnoticed, it doesn’t offend, and it doesn’t impress.  But the third thunk is impressive, it grabs a person’s attention in a positive way.

Maybe, as Christians, we should pay as much attention to our witness as car manufacturers pay to their door thunks, after all, first impressions count.

Have a great week, and remember: To see what is really possible, you will have to attempt the impossible.

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